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Marketplace

The Marketplace is Kumkuat's catalogue of ready-made audiences: several hundred public figures and segments across media, politics, finance, customers, executives and government bodies, each grounded in public sources and kept current by Kumkuat. Installing one copies it into your workspace, where you can adapt it freely.

Marketplace page titled Find your audiences with a suggestion prompt, browse-by-audience cards for Media, Politics and Finance, and one-click packages
Find your audiences: describe what you work on, browse by audience, or install a package.

Three ways to find audiences​

  • Suggest audiences — describe what you work on ("I run IR for a public industrial and we announce earnings next month") and Kumkuat assembles a set.
  • Browse by audience — Media, Politics, Finance, Customer Voices, Executives, Government Bodies and more, each card showing the number of personas.
  • Packages — one-click bundles derived from the catalogue with real counts shown, such as House Republicans, House Democrats, Business & Financial Media and Senate Republicans. Select all adds the package to your tray; View opens the list.

Below the packages, All personas is searchable and filterable by label chips (party, chamber, beat, sector), paged sixty at a time.

Marketplace persona grid filtered by label chips
Label chips narrow the catalogue; the matched total updates as you filter.

Installing​

Select personas or packages, then Install. The install step asks which category each audience should be filed under in your workspace, so it lands where your pickers expect it. Each persona card has Details and Configure actions that open in a new tab.

Install modal asking for the workspace category for each selected audience
Installing asks for a category so the audience lands in the right place.
A catalogue persona profile page
A catalogue profile, showing the public sources the persona is grounded in.

Installed audiences​

Installed personas are marked in the catalogue so you do not install the same one twice. An installed persona stays linked to its catalogue entry; Relink to marketplace on the persona restores the catalogue version if you want to discard local edits.

Marketplace showing installed personas
After installing, the catalogue marks what is already in your workspace.
Dark mode

The Marketplace, like the rest of the app, follows your appearance setting.