Audiences overview
Audiences are the heart of Kumkuat. Every other feature is a different way of putting content in front of them.
Vocabulary
| Term | Meaning |
|---|---|
| Persona | One synthetic audience member: a named individual (a journalist, an analyst, a legislator) or a segment (Retail Investor Community). A persona has a profile, a tone, interests and concerns, and linked public sources. |
| Category | The group a persona is filed under: Media, Investors & Analysts, Regulators & Policymakers, Employees, Customer Voices, Executives, Government Bodies and so on. Categories carry a grade and a trend on the Audience Dashboard. |
| Panel | A saved set of personas in the Audience Library, so a whole set can be picked in one click. |
| Favourite | A starred persona or category. Favourites appear first in every picker. |
| Marketplace | Kumkuat's catalogue of public-figure audiences and packs that you can install into your workspace and adapt. |
What a persona is built from
A persona's reaction is a prompt assembled on the platform from three things: the persona's profile (typed by you, drafted by AI, imported, or installed from the Marketplace), the grounded context refreshed from its linked public sources and any knowledge bases attached to it, and the document or question you submit. The model returns text; Kumkuat parses it into judgments, grades and recommendations. Providers do not train on the content, and Kumkuat trains no models of its own. See Grounding and knowledge and Data flow.
Where audiences are used
- Audience Dashboard — grade and trend per category, refreshed as new documents arrive.
- Audience Scorecards — grade a document, read judgments and evidence, get pushback.
- Audience Chat — talk to one persona or a focus group of up to ten.
- Audience Surveys — structured ratings across dimensions you define.
- Narrative Testing Studio — full gap analysis and branded report.
- Content Writing — sentence-level audience testing while you draft.
- Alerts — digests written from a chosen audience's point of view.
- Claude and Slack — the same audiences from the tools you already use.