Content Writing
Content Writing is a drafting studio with your audiences in the room. Set up the piece, generate a draft, test it against the audiences that matter, and rewrite with their feedback, all in one place.
Content setup
Each piece starts with a setup: the type of content, the audience personas it is for, the source documents it should draw on (from the library or uploaded on the spot), any knowledge bases to pull from, and writing guidance for tone and direction. If the piece is by a named executive, choose their voice profile so the draft is written in their voice.
Drafts and tabs
Generate a first draft and refine it in tabs: each tab is a version or a variant (a long form, a social cut, an email). Edit and duplicate projects from the project list, and pick up where you left off; your work stays put while reactions and rewrites run.
Editing tools
- Track Edits — accept or reject each suggested change, with undo, and your preference for showing tracked edits is remembered per tab.
- Rewrite on demand — request a rewrite with extra context based on audience feedback, or rewrite a selected phrase or segment.
- Quality checks — accept or reject each finding.
- De-AI-ify — strip the tells of machine-written prose.
- Pull-through — analyse how well the draft carries your key messages and enhance the passages that miss.
- Dictation — speech-to-text in input fields.
Drafts come out clean: no stray formatting characters and no truncated titles.
Export
Export the finished draft to a document, or attach it to a project so the narrative test and scorecard pickers find it as the working document.