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Your first scorecard

Audience Scorecards is the fastest way to see Kumkuat work. Pick some audiences, pick a document, and each persona returns a grade with the reasoning behind it.

1. Pick your audiences​

Open Audience Scorecards. Audiences are listed by category with your favourites first; tick the ones you want and click Continue with N personas. Eight to twelve is a good first panel.

Audience picker with a Continue button showing the number of selected personas

2. Pick a document​

Choose a document from your library, or paste text or upload a file for a one-off test. A one-off quick reaction test extracts the text for that request only; neither the file nor the reactions are stored.

3. Read the responses​

Each persona responds with a grade from A to F and sorts its judgments into Resonates, Mixed and Doesn't land. Expand a persona to read each judgment, its confidence, the recommendation that follows from it, and the Evidence link back to the passage in the document.

Persona Responses page showing the selected personas, the document, and generated responses with grades
Selected personas, the document under test, and the generated responses with a grade per persona.
An expanded persona response with judgments grouped into Resonates, Mixed and Doesn't land
An expanded response. Judgments are grouped and each one links to its evidence.

At the end of the page you can read the potential pushback the panel raised.

Potential pushback section listing objections raised by the audience

4. Go deeper​

  • Generate group scorecard aggregates all selected audiences into one view.
  • Chat with focus group opens a live conversation with the same panel about the same document.
  • Audience history shows earlier reactions to this document, so you can see whether a revision moved the grade.
  • Download PDF exports the page; Regenerate All reruns it.

Every response is shown to you and saved to the workspace. Nothing is sent anywhere else unless you export or share it. Read more in Audience Scorecards.