Glossary

Alert — a scheduled digest written from a template and an audience's point of view, delivered to the bell, email, Slack or a webhook.

Audience — a persona or a group of personas that reacts to content. Used interchangeably with persona in the app.

Audience Library — the page where personas are organised into panels and categories.

Auto tag — a tag applied automatically to every document: CEO, executives, company, communication type and any you add.

Backload — the initial import of press releases, transcripts and documents when a workspace is created.

Brief — the statement of intent that drives a narrative test's methodology.

Category (audience group) — the group a persona is filed under, such as Media or Investors & Analysts. Carries a grade and trend on the dashboard.

Comms Sources — the page that manages every ingestion source: feeds, newsrooms, crawled sites and searches.

Compare Narratives — the executive and company comparison across themes; called Insights in earlier versions.

Document — anything in the Communications library: an upload, a press release, a transcript, an article or a social post.

Evidence to deploy — the cards in a narrative report telling you what support to add for a gap.

Favourite — a starred persona, category or panel; favourites appear first in every picker.

Focus group — several personas in one chat, up to ten.

Gap — a place where a narrative fails to land with an audience, identified by the Narrative Testing Studio.

Grade — an A to F rating a persona gives a document, on a locked scale.

Grounded context — the refreshable background a persona draws from its linked public sources.

Knowledge base — a set of crawled sources (newsroom, RSS, search, social, connected drive) that can be linked to personas.

Marketplace — Kumkuat's catalogue of public-figure audiences and packs.

MCP — Model Context Protocol; the way Claude Desktop and Claude Code connect to your workspace.

Panel — a saved set of personas in the Audience Library.

Persona — one synthetic audience member with a profile, tone, interests, concerns and linked sources.

Pillar — a group of themes.

Project — a folder for one initiative: its documents, runs and default audience.

Pull-through — how well a draft carries the workspace's key messages.

Quick reaction test — a one-off scorecard on pasted or uploaded text; nothing is stored.

Resonance Report — the report produced by the Narrative Testing Studio.

Scorecard — a document graded by a panel of personas; the page was called Simulations in earlier versions.

Signal — a statement extracted from a document against a theme.

Theme (signal template) — what Kumkuat listens for in documents: a name, description, category and extraction prompt.

Voice profile — an analysed writing and speaking style for an executive, used by Content Writing.

Workspace — one company's space: audiences, documents, members and API keys.