Simulations - Mint Starter Kit

Let’s navigate to the “Simulations” tab on the lefthand Menu. Let’s go shopping for our audiences. Select your personas from the different categories and click “Continue with X Personas”.

In this next screen, you can select documents for your audiences to respond to. Let’s select a document and see what our responses look like. Each persona will respond to the document. At a glance, you can see the general score they give the document and are able to see the content that resonates with them or doesn’t land. By clicking on the persona, you can expand the persona view. From here, you are able to search by exact phrases and keywords to see how the persona would react. Each audience will group information into three categories: Resonates, Mixed, and Doesn’t Land. You can the persona’s key judgements in each of these categories. Click the “Evidence” button the right to view the source.

At the end, you can view potential pushback from your audiences.